GEO data Belgium and the Netherlands

GEO benchmark by sector in Belgium and the Netherlands

Veesie measures the AI visibility of brands in Belgium and the Netherlands. For this benchmark, Veesie asked ChatGPT, Claude, Gemini and Perplexity around 10 Dutch-language questions per company. Here you see the anonymised averages per sector, so you know roughly where your sector stands.

Of the 5 sectors, the highest average GEO Score is 37 (E-commerce & Retail) and the lowest is 1 (Marketing & SEO).

This is a small sample: 5 companies per sector, all of them public companies that Veesie chose itself and measured once with around 10 Dutch-language questions. An average of so few companies gives a direction, not a verdict on the whole sector. That is especially true for Marketing & SEO, which scores remarkably low: it mainly says something about the companies chosen.

26

Avg. GEO Score per sector

19%

Avg. mention rate per sector

25

Companies

Research and method: Frederiek Pascal, founder of Veesie. Measured across 25 brands in 5 sectors in ChatGPT, Claude, Gemini and Perplexity, in June 2026. Figures recalculated on 28 October 2026.

Learn how the GEO Score works or see the plans.

GEO Score, mention rate and AI-Readiness per sector, with the number of companies measured
SectorGEO ScoreMention rateAI-Readiness

E-commerce & Retail

5 companies · NL, BE

37
27%-

IT & Software

5 companies · BE

36
29%
74

Accounting & Finance

5 companies · BE

32
25%
73

Hospitality & Events

5 companies · BE

26
14%
55

Marketing & SEO

5 companies · NL, BE

1
2%-

A dash means fewer than 5 companies sit behind that figure.

E-commerce & Retail

5 companies · NL, BE

37

GEO Score

27%

Mention rate

-

AI-Readiness

Mention rate per AI model

How often a brand from this sector appears in the answers, per engine.

Gemini
32%
16 of 50 AI answers
Claude
30%
15 of 50 AI answers
Perplexity
24%
12 of 50 AI answers
ChatGPT
22%
11 of 50 AI answers

GEO Score spread

The range from the lowest to the highest GEO Score in the sector.

lowest 15avg. 37highest 64
15-64, average 37
Avg. mention rate in the sector27%

IT & Software

5 companies · BE

36

GEO Score

29%

Mention rate

74

AI-Readiness

Mention rate per AI model

How often a brand from this sector appears in the answers, per engine.

Claude
42%
21 of 50 AI answers
Gemini
26%
13 of 50 AI answers
Perplexity
24%
12 of 50 AI answers
ChatGPT
22%
11 of 50 AI answers

GEO Score spread

The range from the lowest to the highest GEO Score in the sector.

lowest 15avg. 36highest 67
15-67, average 36
Avg. mention rate in the sector29%

Accounting & Finance

5 companies · BE

32

GEO Score

25%

Mention rate

73

AI-Readiness

Mention rate per AI model

How often a brand from this sector appears in the answers, per engine.

Gemini
32%
16 of 50 AI answers
Perplexity
26%
13 of 50 AI answers
Claude
24%
12 of 50 AI answers
ChatGPT
16%
8 of 50 AI answers

GEO Score spread

The range from the lowest to the highest GEO Score in the sector.

lowest 11avg. 32highest 61
11-61, average 32
Avg. mention rate in the sector25%

Hospitality & Events

5 companies · BE

26

GEO Score

14%

Mention rate

55

AI-Readiness

Mention rate per AI model

How often a brand from this sector appears in the answers, per engine.

ChatGPT
22%
11 of 50 AI answers
Perplexity
12%
6 of 50 AI answers
Gemini
12%
6 of 50 AI answers
Claude
8%
4 of 50 AI answers

GEO Score spread

The range from the lowest to the highest GEO Score in the sector.

lowest 5avg. 26highest 59
5-59, average 26
Avg. mention rate in the sector14%

Marketing & SEO

5 companies · NL, BE

1

GEO Score

2%

Mention rate

-

AI-Readiness

Mention rate per AI model

How often a brand from this sector appears in the answers, per engine.

Claude
4%
2 of 50 AI answers
Gemini
2%
1 of 50 AI answers
ChatGPT
2%
1 of 50 AI answers
Perplexity
0%
0 of 50 AI answers

GEO Score spread

The range from the lowest to the highest GEO Score in the sector.

lowest 0avg. 1highest 5
0-5, average 1
Avg. mention rate in the sector2%

Belgium and the Netherlands

Sector figures for Dutch-language queries in Belgium and the Netherlands.

4 AI models in this measurement

ChatGPT, Claude, Gemini and Perplexity, once per company. Google AI Overviews was not part of it yet. In the dashboard, the GEO Score is calculated over ChatGPT, Perplexity and Google AI Overviews.

Real measurements, small sample

Based on real measurements of 5 companies per sector, not estimates.

How does your company score?

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Data is anonymised. A sector only appears from 5 measured companies (k-anonymity) and no company names are shown. The lowest and highest score per sector are the real extremes of that sector. Most of the companies are public companies that Veesie chose itself.

Frequently asked questions

What exactly is this benchmark?

How the numbers are produced, what they mean and which companies count.

Per sector you see how often companies are named in AI answers from ChatGPT, Claude, Gemini and Perplexity. The numbers are averages per sector, so you know how a sector scores without any company being shown by name.

For each company, Veesie asked around 10 Dutch-language queries to four AI sources (ChatGPT, Claude, Gemini and Perplexity) and recorded whether the brand was mentioned, at which position and in what context. That happened once, in June 2026. The results are averaged per sector.

The GEO Score is a single number between 0 and 100 that summarises how well a brand performs in AI answers. It weighs mention rate (50 points), sentiment (25), source coverage (15) and position in the answer (10) together. Sentiment, source coverage and position only count in full from a 30% mention rate; below that they count proportionally, so a brand that is rarely mentioned does not get a high score. In the dashboard it is calculated over three fixed sources: ChatGPT, Perplexity and Google AI Overviews. Google AI Overviews was not yet part of this benchmark's measurement, so the GEO Score per sector here covers only ChatGPT and Perplexity, while Claude and Gemini do count in the mention rate per sector. Treat your own score as an indication, not an exact measure.

The percentage of AI answers in which a brand is named, averaged over the companies in the sector. 30% means a brand appears in roughly 3 out of 10 answers on average.

An audit of the website that measures how well it is prepared to be understood and cited by AI models (structure, content and technical signals). The sector average is shown here too, with a dash when fewer than 5 companies sit behind the figure.

5 companies per sector, all of them public companies that Veesie chose itself and measured once. Customer sites are not included. A sector only appears from 5 measured companies (k-anonymity). Company names are not shown, but the lowest and highest score per sector are.

The measurements date from June 2026 and are not updated live. The figures were recalculated on 28 October 2026. AI visibility changes, so read them as a snapshot.

Yes. On a paid plan, Veesie measures weekly how often AI models mention you and your competitors. In the free 7-day trial you see your own GEO Score. From Plus you get the 3 recommendations with the most impact after every measurement to climb, and the full list in Pro.

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