GEO & AI search

Everything about AI visibility and GEO

Practical articles on Generative Engine Optimization, AI search and how to get your brand to show up in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.

An AI-Readiness checklist with schema.org, FAQ pages and sitemap, scoring 74 out of 100

What Is an AI-Readiness Score? How to Make Your Site Readable for AI

AI-Readiness measures whether AI systems can reach and read your site. The technical base under GEO: crawlers, structured data and renderability.

9 min readRead article
Three AI sources as chips, with ChatGPT in position 1 followed by Claude and Gemini

How Do You Get Into ChatGPT Answers? ChatGPT SEO Explained

ChatGPT SEO means optimizing your content so ChatGPT cites your brand. Here is how to let the right crawler read your site and get mentioned.

9 min readRead article
Five numbered steps on a dotted line: measure, technical, content, authority, adjust

How to Do GEO: A Practical Guide to Getting Cited by AI

GEO makes your content citable for AI models like ChatGPT. This is what works, what does not, and how to start in five steps.

8 min readRead article
Three crossed-out GEO myths with the conclusion below: measure instead of assume

8 GEO Myths That Most Marketers Still Believe

Plenty of GEO advice sounds logical but is wrong. Eight stubborn myths about schema, llms.txt and AI citations, debunked with peer-reviewed research.

9 min readRead article
An audit checklist covering structured data, technical SEO and content signals, scoring 12 out of 15

The GEO Audit: 20 Checks to Make Your Website AI-Proof

A 20-point GEO audit covering accessibility, structured data, content and authority, so AI can reach, read and cite your website.

9 min readRead article
Two columns side by side: SEO with rankings versus GEO with citations in AI answers

What Is GEO Marketing? The New Discipline Alongside SEO

GEO marketing makes your brand visible in AI answers like ChatGPT. It does not replace SEO: it is a separate channel you measure and build on its own.

9 min readRead article
Two columns side by side: a blue link in Google versus a mention inside the AI answer

GEO vs SEO: What Is the Difference and Why It Matters in 2026

SEO measures your Google ranking. GEO measures whether ChatGPT, Claude and Gemini cite your brand. Two independent channels, each needs its own approach.

10 min readRead article
A Google AI Overview mentioning a brand as an option in the answer at the top of the results

What Are Google AI Overviews and How Do You Get Into Them?

Google AI Overviews are the AI summaries at the top of search results. What they are, how Google picks the sources, and how you get cited in them.

8 min readRead article
Five AI sources as chips showing the brand position per source, with Perplexity not mentioning it

How to Appear in AI Chatbots Like ChatGPT and Gemini

AI chatbots and AI search engines each fetch answers differently. Here is how to get found in ChatGPT, Gemini, Claude and Perplexity and measure it.

8 min readRead article
A GEO Score ring at 78 with key figures beside it: mentioned 72 percent of the time, position 2, 4 of 5 AI sources

8 Concrete Tips to Improve Your GEO Score in ChatGPT and Claude

The GEO Score weighs mention rate (50%), sentiment and model coverage. Eight tips to get cited more often in ChatGPT, Claude, Gemini and Perplexity.

9 min readRead article
A GEO Score of 78 with a rising trend line and weekly bars across eight weeks

How to Measure AI Visibility: The Complete KPI Guide for GEO

Measure AI visibility in three layers: mention rate, share of voice and AI referral traffic. Repeated measurement over five AI sources makes GEO steerable.

11 min readRead article
A checklist of four AI visibility factors, three ticked and authority still open

SEO for AI: How Do You Optimize for AI Search Engines?

SEO for AI is not a break with your existing work. What still counts, what changes, and what gets added now that AI rewrites the search results.

8 min readRead article
An AI answer window with a brand name highlighted as a mention in position 2

What Is GEO? The Complete Guide to Generative Engine Optimization

GEO (Generative Engine Optimization) decides whether AI models like ChatGPT cite your brand. The complete guide: definition, levers and how to start.

8 min readRead article