GEO & AI search

Articles on GEO and AI visibility

Practical articles on Generative Engine Optimization, AI search and how to get your brand to show up in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.

Start here: the guide to GEO, the KPI guide to AI visibility and measuring Google AI Overviews.

A Google AI Overview mentioning a brand as an option in the answer at the top of the results

Google AI Overviews: what they are and how to get cited in them

Google AI Overviews are AI summaries above the results. How Google picks sources, what they do to clicks and how to see your impressions in Search Console.

8 min readRead article
Five AI sources as chips showing the brand position per source, with Perplexity not mentioning it

How to appear in ChatGPT, Gemini, Claude and Perplexity answers

ChatGPT, Gemini, Claude and Perplexity each fetch and cite sources differently. What that means for your content, crawler access and how you measure it.

8 min readRead article
A checklist of four AI visibility factors, three ticked and authority still open

AI SEO: how to optimise your website for AI search engines

AI SEO builds on your existing SEO. What still counts, what changes and what to add now that AI answers sit above the results, and how you measure it.

8 min readRead article
Three AI sources as chips, with ChatGPT in position 1 followed by Claude and Gemini

ChatGPT SEO: how to get your brand into ChatGPT answers

ChatGPT SEO means making your content easy for ChatGPT to find and cite. Which crawler to allow (OAI-SearchBot), what ChatGPT leans on and how to track it.

9 min readRead article
Two columns side by side: SEO with rankings versus GEO with citations in AI answers

What is GEO marketing? Generative Engine Optimization, not geo-targeting

GEO marketing is getting your brand named in AI answers from ChatGPT and Gemini. It has nothing to do with geo-targeting and sits beside SEO, not instead.

9 min readRead article
A GEO Score ring at 78 labelled Good, with key figures beside it: mentioned 72 percent of the time, position 2, 4 of 5 AI sources

How to improve your GEO Score: 8 tips to get named more often in ChatGPT and other AI answers

The GEO Score weighs mention rate (50%), sentiment (25%), coverage (15%) and position (10%). Eight tips to get named more often in ChatGPT and AI answers.

10 min readRead article
Five numbered steps on a dotted line: measure, technical, content, authority, adjust

How to do GEO: a step-by-step plan to get your brand cited by AI

A five-step plan for Generative Engine Optimization: measure a baseline, make your site readable for AI, write citable content and track what changes.

7 min readRead article
A GEO Score of 78 with a rising trend line and weekly bars across eight weeks

How to measure AI visibility: mention rate, share of voice and AI traffic

Measure AI visibility in three layers: mention rate, share of voice and AI referral traffic. Answers vary per run, so measure often and read the trend.

12 min readRead article
Three crossed-out GEO myths with the conclusion below: measure instead of assume

8 GEO myths debunked: what research says about schema, llms.txt and AI citations

Schema, llms.txt, blocking AI bots and a top Google ranking: eight common GEO beliefs tested against published research, and what to measure instead.

10 min readRead article
An audit checklist with structured data, technical SEO and content signals ticked, authority flagged with a warning, and a score of 12 out of 15 points

GEO audit checklist: 20 checks to make your website readable for AI

A 20-point GEO audit across crawler access, structured data, content and authority. Tick them off by hand, then measure whether AI names your brand.

9 min readRead article
An AI-Readiness checklist with schema.org, FAQ pages and sitemap, scoring 74 out of 100

AI-Readiness: can ChatGPT and other AI crawlers actually read your website?

AI-Readiness is the technical base of GEO: crawler access, server-rendered HTML and structured data. How to check each one and fix the common blind spots.

10 min readRead article
Two columns side by side: a blue link in Google versus a mention inside the AI answer

GEO vs SEO: what is the difference, and do you need both in 2026?

SEO wins a position in Google, GEO wins a mention inside the ChatGPT or Gemini answer. How the two differ, where they overlap and what to measure for each.

11 min readRead article
An AI answer window with a brand name highlighted as a mention in position 2

What is GEO (Generative Engine Optimization)? Definition, origin and how it works

GEO, or generative engine optimization, is the work of getting your brand named in AI answers from ChatGPT, Gemini and Perplexity. Definition and levers.

9 min readRead article